A regulated market where differentiation is everything.
A growing cannabis company operated in a tightly regulated, highly competitive market — one where most advertising channels are restricted and brand differentiation is everything. They needed a partner to run the entire creative and paid media operation, not just one piece.
The full marketing engine — creative, paid, and social.
ESA ran the brand's full marketing engine.
Creative and production: we directed campaigns, produced photography and video, and designed branded swag and merchandise for a consistent, premium identity.
Paid media: we managed Google Ads and StackAdapt programmatic campaigns, navigating cannabis advertising compliance to reach the right audiences.
Social: we ran the brand's social presence end to end.
Full-service marketing means one team owns the whole picture — creative, production, paid, and social — so the brand stays consistent and the strategy stays connected. In a regulated market, that consistency is what builds the recognition that drives growth.
Frequently asked questions
Do you work with cannabis and other regulated industries?
Yes. We ran full-service marketing for a cannabis brand, navigating the advertising restrictions of a regulated category.
Can you handle creative production, not just strategy?
Yes. For this cannabis brand we directed campaigns and produced photography, video, and branded merchandise.
Do you manage programmatic advertising?
Yes. We run StackAdapt programmatic alongside Google Ads — useful for reaching audiences beyond search and social.
Need a team that can run your entire marketing operation?
Tell us what you're trying to build — we respond within one business day.
Let's talk